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illuminating brand

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Strategy, Creative + Branding, Experiential

The Pulsar experience at Illumi

A Luminous Experience

For a second consecutive year, VIBRANT Marketing is working with National Bank to offer a fun and engaging experience to visitors at Illumi–A Dazzling World of Lights by Cavalia.

This year, visitors can take part in the interactive experience Pulsar from inside their vehicle, as Illumi has set up a drive-through route to comply with Public Health measures. Using their mobile phones, passengers are invited to replicate the light sequences shown on large spheres upon entering the site.

“Our goal has always been to deliver added value to visitors on site by offering a more interactive experience. The pivotal change in the overall experience on site gave us the opportunity to bring entertainment directly upon admission on site, allowing visitors to get into the Illumi spirit before entering the first world. The Pulsar experience gives families the chance to have fun together from the safety and comfort of their own vehicle”, mentions Veronique Bourgeault, Director, Client Service at VIBRANT.

Via a microsite accessible at the entry booths, visitors must replicate the game’s eight light sequences, with the difficulty increasing after each level. For every game played, National Bank will donate 1$ to the Centre de bénévolat et moisson Laval, up to $15,000.

“It’s very important for National Bank to continue to support local organizations, especially in our current situation. With the experience created by VIBRANT, we can make a positive impact by offering Illumi visitors a fun experience that stands out, while giving back to the local community”, mentions Pierre Dufour, Vice-president, Marketing Strategy and Execution at National Bank.