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Marketing Challenge


After more than 15 years of organizing the most anticipated events of the electronic scene in Montreal, the organization responsible for the creation of Piknic Électronik and Igloofest mandated VIBRANT to develop its parent brand. The objective was to define its corporate identity in the market and consolidate all its services and events. Indeed, the company was known as Piknic Electronik, without being able to break down all its offer.



Finding a name that captures the essence of their events and experiences was at the heart of VIBRANT strategic and creative thinking. We did an in-depth nominal exercise to find a simple, powerful and evocative brand name. Subsequently, we developed a mature, dynamic and modern brand image that quickly established the new brand as a trusted brand in the Canadian music events industry.



MULTICOLORE creates creative, inspiring and colorful collective experiences. The corporate signature that we developed quickly became a powerful creative anchor as well: All the colors of event planning and experiential. The logo and the graphic applications also reflect this perfectly.


We developed a complete brand book for the new MULTICOLORE entity.por elit.


MULTICOLORE became the umbrella brand of the very popular Piknic electronik and Igloofest festivals.

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All the colors of event planning and experiential became our creative anchor to develop the new brand.