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Marketing Challenge


After several years as a main sponsor of the Rogers Cup, National Bank wanted to demonstrate that it has a positive impact on people’s lives. New technologies will take up more and more space at National Bank in the coming years and we wanted to get the public to think about the world of tomorrow. VIBRANT’s challenge was to engage the public with an experience that was both simple, efficient, and memorable, allowing us to demonstrate the bold and disruptive side of the bank. The objective was to generate 2,500 qualified leads, increase awareness and promote consideration for the brand.



New technologies are now an integral part of our daily lives. National Bank will ensure that they have a positive impact on people’s lives. Face recognition and motion detectors are just some of the new technologies that will be implemented in the future in the bank to provide customers with a simple, quick and efficient brand experience. VIBRANT has created an extraordinary immersive experience at the Rogers Cup allowing tennis fans to explore technological labs and question the bank of tomorrow.



Compared to the previous year, the NB Lab’s immersive experience generated: 47% more interaction with customers on site, 43% more contest registrations and visitors spent an average of 8 minutes inside the Lab.

New technologies are now an integrated part of everyone’s lives and will continue to be. National Bank will make sure they have a positive impact on people’s lives.


The NB Lab allowed Rogers Cup visitors to question the bank of tomorrow with eye tracking and motion detection labs.


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