by Sarah Martin | Oct 17, 2022
Marketing Challenge Fever-Tree was unable to directly sample to consumers due to COVID-19 and needed a safe way to activate in market. Given the pandemic, options were limited in how Fever-Tree could safely interact with potential consumers, so Fever-Tree...
by Sarah Martin | Oct 18, 2022
Marketing Challenge We can never underestimate the importance of good merchandising. When done thoughtfully and effectively, it can take the hassle out of shopping and give consumers that memorable purchasing experience. For Sleeman, it’s been imperative to...
by Sarah Martin | Oct 12, 2022
Marketing Challenge How can we integrate Thermomix® into the lives of Quebecers despite only being sold online, having limited brand awareness and having a high price point? By demonstrating that Thermomix® is the most versatile and productive appliance they...
by Sarah Martin | Oct 6, 2022
Marketing Challenge Diageo, the company that owns the Johnnie Walker brand, had helped the brand to become the most widely distributed scotch brands globally. In 2015, 226.2 million 750 ml bottles of a Johnnie Walker product were purchased. Meanwhile their...
by Catherine B | Oct 14, 2022
Marketing Challenge In 2020, the pandemic altered the live event and activation landscape dramatically. Physical distancing made intimate, in person, meaningful interactions near impossible. Time honoured and beloved traditions like a visit to Santa for a...
