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Hudson’s Bay Virtual

Hudson’s Bay Virtual

Marketing Challenge   In 2020, the pandemic altered the live event and activation landscape dramatically. Physical distancing made intimate, in person, meaningful interactions near impossible. Time honoured and beloved traditions like a visit to Santa for a...
Carlsberg – Good To Be Back

Carlsberg – Good To Be Back

Marketing Challenge   The COVID-19 pandemic has had major negative effects on the Ontario restaurant and bar industry, with hundreds of restaurants and bars closing their doors indefinitely. Carlsberg needed to safely rally Canadians together to help support the...
Subway Food Truck

Subway Food Truck

Marketing Challenge   As part of Subway’s “Good To Be Back” summer initiative, VIBRANT partnered with M5 Marketing Communications to execute a month-long guerilla food truck campaign to surprise and delight audiences, ensure trial and fuel intent to purchase in...
Diageo’s World Class

Diageo’s World Class

Marketing Challenge   Every year, World Class Canada hosts an industry-leading competition which attracts the finest bartenders from across the country to compete for the title of Canada’s best. The winner of the competition goes on to represent Canada at the...
National Bank’s Toolbox

National Bank’s Toolbox

Marketing Challenge   National Bank operates a network of more than 400 branches. Historically, branch managers would communicate with their corporate marketing team to access various materials for marketing initiatives. With that came a heavy workload and...