by Alex Cordovi | Sep 1, 2022
Marketing Challenge With many Canadians spending the winter months in lockdown due to COVID-19, the impetus to get outside and enjoy summer weather had never been higher. With that in mind, how could Coppertone reach consumers in their contextual outdoor...
by Sarah Martin | Oct 17, 2022
Marketing Challenge How can BMW Canada engage audiences & build lead generation in the COVID climate? Solution Create a virtual driving simulator which will provide BMW & Marvel fans with the opportunity to test drive a BMW M4 Cabriolet from the...
by Sarah Martin | Oct 17, 2022
Marketing Challenge Fever-Tree was unable to directly sample to consumers due to COVID-19 and needed a safe way to activate in market. Given the pandemic, options were limited in how Fever-Tree could safely interact with potential consumers, so Fever-Tree...
by Sarah Martin | Oct 12, 2022
Marketing Challenge How can we integrate Thermomix® into the lives of Quebecers despite only being sold online, having limited brand awareness and having a high price point? By demonstrating that Thermomix® is the most versatile and productive appliance they...
by Sarah Martin | Oct 6, 2022
Marketing Challenge Diageo, the company that owns the Johnnie Walker brand, had helped the brand to become the most widely distributed scotch brands globally. In 2015, 226.2 million 750 ml bottles of a Johnnie Walker product were purchased. Meanwhile their...
