by Sarah Martin | Oct 18, 2022
Marketing Challenge Since its opening in 2011, the Collégial international Sainte-Anne has faced three main challenges: low brand awareness among its target audience, a low participation rate in open houses and registrations. As part of the large Sainte-Anne...
by Sarah Martin | Nov 8, 2022
Marketing Challenge As a globally recognized brand, Baileys has excellent brand awareness in the Quebec market. Despite significant public recognition, Baileys saw a decrease in sales. Often thought of as an end of the evening drink during the winter season,...
by Catherine B | Oct 14, 2022
Marketing Challenge The Proderm brand, offering dermaceutical products exclusively distributed in medico-aesthetic establishments, wanted to regain market appreciation by repositioning the brand and increasing market share significantly. As the products are...
by Sarah Martin | Nov 8, 2022
Marketing Challenge The rapid arrival of new vodkas on the market has been exponential in recent years. To mark the launch of its new vodka distilled with real botanicals and infused with natural fruit essences, Ketel One Botanical needed to create a unique and...
by Sarah Martin | Nov 23, 2022
Marketing Challenge Sleeman expanded its line by adding nine major imported brands through the acquisition of Carlsberg. VIBRANT was asked to create a concept that would encompass the full roster of Sleeman’s imported and distributed products. In addition, it...
