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Carlsberg – Good To Be Back

Carlsberg – Good To Be Back

Marketing Challenge   The COVID-19 pandemic has had major negative effects on the Ontario restaurant and bar industry, with hundreds of restaurants and bars closing their doors indefinitely. Carlsberg needed to safely rally Canadians together to help support the...
Subway Food Truck

Subway Food Truck

Marketing Challenge   As part of Subway’s “Good To Be Back” summer initiative, VIBRANT partnered with M5 Marketing Communications to execute a month-long guerilla food truck campaign to surprise and delight audiences, ensure trial and fuel intent to purchase in...
Somersby Farmers Market

Somersby Farmers Market

Marketing Challenge   VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all...
Badoit – Unlock the Taste of Gastronomy

Badoit – Unlock the Taste of Gastronomy

Marketing Challenge   Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
Cascades Easter Egg Hunt

Cascades Easter Egg Hunt

Marketing Challenge   We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19...