by Sarah Martin | Oct 18, 2022
Marketing Challenge National Bank operates a network of more than 400 branches. Historically, branch managers would communicate with their corporate marketing team to access various materials for marketing initiatives. With that came a heavy workload and...
by Alex Cordovi | Sep 26, 2022
Marketing Challenge VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all...
by Sarah Martin | Nov 8, 2022
Marketing Challenge Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
by Sarah Martin | Oct 14, 2022
Marketing Challenge We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19...
by Sarah Martin | Oct 18, 2022
Marketing Challenge Since its opening in 2011, the Collégial international Sainte-Anne has faced three main challenges: low brand awareness among its target audience, a low participation rate in open houses and registrations. As part of the large Sainte-Anne...
