by Sarah Martin | Nov 14, 2022
Marketing Challenge Danone wanted to increase the reputation of their Oikos yogurt brand within a targeted demographic. VIBRANT was asked to build ‘brand love’ by recruiting new consumers, (or, healthy indulgers) and promote product consumption. Solution ...
by Sarah Martin | Oct 17, 2022
Marketing Challenge National Bank mandated VIBRANT to develop an activation during the first edition of the light festival; Illumi. A nocturnal route created by thousands of light structures where eight fantastic worlds came together to create an unforgettable...
by Sarah Martin | Nov 14, 2022
Marketing Challenge VIBRANT was tasked with developing an activation that would put Johnnie Walker top of mind with consumers during the biggest gifting season of the year, Christmas, while also increasing the number of on-site sales (from 2018) to further...
by Sarah Martin | Nov 22, 2022
Marketing Challenge Diageo wanted to boost sales of their Johnnie Walker Black Label product in the top 100 LCBO stores in anticipation of the holiday season. Solution VIBRANT created a fully integrated marketing program for the brand’s presence in LCBO stores...
by Sarah Martin | Nov 23, 2022
Marketing Challenge After several years as a main sponsor of the Rogers Cup, National Bank wanted to demonstrate that it has a positive impact on people’s lives. New technologies will take up more and more space at National Bank in the coming years and we...
