by Sarah Martin | Oct 19, 2022
Marketing Challenge National Bank wanted to take advantage of its Rogers Cup sponsorship to demonstrate its ability to provide alternative experiences for millennials, knowing that a large majority of them do not attend the event. Solution Produced by...
by Sarah Martin | Oct 20, 2022
Marketing Challenge To launch their newest innovation, Wine In a Can, Arterra asked VIBRANT to create a strategy that would place both Bodacious Wine and Naked Grape directly in front of a female demographic. We searched for stand out moments when consumers...
by Sarah Martin | Nov 14, 2022
Marketing Challenge Pendopharm asked VIBRANT to develop an innovative campaign to publicize its new product, (an oral hemorrhoid treatment), while relaying its USP: hemorrhoids can be treated anywhere. The integrated campaign strategy was meant to break the...
by Sarah Martin | Nov 8, 2022
Marketing Challenge Quebec’s passenger transportation industry is facing a major labour shortage. Traditional recruitment approaches aren’t getting the job done. To attract the best, you need to take the lead and recruit a little bit differently. Solution...
by Sarah Martin | Nov 22, 2022
Marketing Challenge In the second year of relaunching the Cascades Fluff & Tuff brand, VIBRANT was mandated to strategically position the brand as the toilet paper and paper towels that support today’s families in their daily lives. Solution Cascades...
