by Sarah Martin | Oct 17, 2022
Marketing Challenge National Bank mandated VIBRANT to develop an activation during the first edition of the light festival; Illumi. A nocturnal route created by thousands of light structures where eight fantastic worlds came together to create an unforgettable...
by Sarah Martin | Nov 22, 2022
Marketing Challenge Diageo wanted to boost sales of their Johnnie Walker Black Label product in the top 100 LCBO stores in anticipation of the holiday season. Solution VIBRANT created a fully integrated marketing program for the brand’s presence in LCBO stores...
by Sarah Martin | Nov 23, 2022
Marketing Challenge Spotify is a global music, podcast, and video streaming service, headquartered in Stockholm, Sweden. They approached VIBRANT with a challenge: awareness of Spotify’s Student Premium plan was low and new student subscriptions had stalled....
by Sarah Martin | Nov 23, 2022
Marketing Challenge National Bank was an official sponsor of the Rogers Cup for the seventh consecutive year. VIBRANT was asked to reinvent their engagement strategy with tennis fans as part of the prestigious tournament. Solution “Le match parfait”, or...
by Alex Cordovi | Sep 27, 2022
Marketing Challenge In 2019, National Bank kicked off a partnership with Igloofest, Montreal’s most popular electronic music winter festival. Temperatures regularly dip below -30C at this time of year. We had to find a creative way to promote National Bank’s...
