by Catherine B | Oct 14, 2022
Marketing Challenge As part of Subway’s “Good To Be Back” summer initiative, VIBRANT partnered with M5 Marketing Communications to execute a month-long guerilla food truck campaign to surprise and delight audiences, ensure trial and fuel intent to purchase in...
by Sarah Martin | Oct 20, 2022
Marketing Challenge Every year, World Class Canada hosts an industry-leading competition which attracts the finest bartenders from across the country to compete for the title of Canada’s best. The winner of the competition goes on to represent Canada at the...
by Alex Cordovi | Sep 26, 2022
Marketing Challenge VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all...
by Sarah Martin | Nov 8, 2022
Marketing Challenge Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
by Sarah Martin | Nov 8, 2022
Marketing Challenge As a globally recognized brand, Baileys has excellent brand awareness in the Quebec market. Despite significant public recognition, Baileys saw a decrease in sales. Often thought of as an end of the evening drink during the winter season,...
