by Sarah Martin | Nov 8, 2022
Marketing Challenge The rapid arrival of new vodkas on the market has been exponential in recent years. To mark the launch of its new vodka distilled with real botanicals and infused with natural fruit essences, Ketel One Botanical needed to create a unique and...
by Sarah Martin | Nov 23, 2022
Marketing Challenge Sleeman expanded its line by adding nine major imported brands through the acquisition of Carlsberg. VIBRANT was asked to create a concept that would encompass the full roster of Sleeman’s imported and distributed products. In addition, it...
by Sarah Martin | Nov 23, 2022
Marketing Challenge Carlsberg, the official Canadian importer of Kronenbourg 1664, asked VIBRANT to win back the streets of urban Toronto and bring this brand of beer to the minds of Torontonians. Solution VIBRANT developed Project 1664, a 360-campaign...
by Sarah Martin | Oct 19, 2022
Marketing Challenge Lactantia PūrFiltre milk has a solid reputation in Quebec. In recent years, many players have joined the filtered milk segment and in order to maintain their leading position, Lactantia asked us to develop a store program aimed at...
by Sarah Martin | Nov 14, 2022
Marketing Challenge In recent years, Videotron has questioned its presence at home shows. Indeed, the trade strategy had to be reviewed in order to be integrated into the trade ecosystem. With the arrival of Helix, Videotron took the opportunity to be present...
