by Alex Cordovi | Sep 26, 2022
Marketing Challenge VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all...
by Sarah Martin | Nov 8, 2022
Marketing Challenge Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
by Sarah Martin | Oct 19, 2022
Marketing Challenge HelloFresh, one of the largest subscription meal-kit providers in the world, challenged VIBRANT to boost brand awareness and increase trial and sales of HelloFresh boxes through consumer sign-ups. Solution VIBRANT recruited, trained and...
by Sarah Martin | Oct 14, 2022
Marketing Challenge We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19...
by Sarah Martin | Oct 18, 2022
Marketing Challenge How could VIBRANT help Danone reboot its long-running Sales and Merchandising program to accelerate growth in the Impulse Channel and achieve sales objectives? The following solutions were considered; In-field coverage of Impulse...
