by Sarah Martin | Oct 18, 2022
Marketing Challenge Since its opening in 2011, the Collégial international Sainte-Anne has faced three main challenges: low brand awareness among its target audience, a low participation rate in open houses and registrations. As part of the large Sainte-Anne...
by Catherine B | Oct 14, 2022
Marketing Challenge The Proderm brand, offering dermaceutical products exclusively distributed in medico-aesthetic establishments, wanted to regain market appreciation by repositioning the brand and increasing market share significantly. As the products are...
by Sarah Martin | Nov 23, 2022
Marketing Challenge Carlsberg, the official Canadian importer of Kronenbourg 1664, asked VIBRANT to win back the streets of urban Toronto and bring this brand of beer to the minds of Torontonians. Solution VIBRANT developed Project 1664, a 360-campaign...
by Sarah Martin | Nov 14, 2022
Marketing Challenge In recent years, Videotron has questioned its presence at home shows. Indeed, the trade strategy had to be reviewed in order to be integrated into the trade ecosystem. With the arrival of Helix, Videotron took the opportunity to be present...
by Alex Cordovi | Sep 27, 2022
Marketing Challenge For its second year as a sponsor at Igloofest, National Bank wanted to ensure that it had a positive impact on the experience of festivalgoers during the event. Inspired by National Bank’s new strategic positioning: It’s human to ask...
