by Sarah Martin | Oct 12, 2022
Marketing Challenge How can we integrate Thermomix® into the lives of Quebecers despite only being sold online, having limited brand awareness and having a high price point? By demonstrating that Thermomix® is the most versatile and productive appliance they...
by Sarah Martin | Oct 6, 2022
Marketing Challenge Diageo, the company that owns the Johnnie Walker brand, had helped the brand to become the most widely distributed scotch brands globally. In 2015, 226.2 million 750 ml bottles of a Johnnie Walker product were purchased. Meanwhile their...
by Sarah Martin | Oct 17, 2022
Marketing Challenge The COVID-19 pandemic has had major negative effects on the Ontario restaurant and bar industry, with hundreds of restaurants and bars closing their doors indefinitely. Carlsberg needed to safely rally Canadians together to help support the...
by Alex Cordovi | Sep 26, 2022
Marketing Challenge VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all...
by Sarah Martin | Nov 8, 2022
Marketing Challenge Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
